SweetSpot prioritizes live TV over prize parity – Women’s Tour Preview

The Women’s Tour continues to improve its reputation as a popular race on the Women’s WorldTour, particularly after confirming it secured the sponsorship needed to provide the required live coverage of all six stages. The live coverage adds to the event’s existing marketing and organizational strategy that will allow fans to watch the action worldwide, and in hopes to help the event secure a much-needed title sponsor.

This year, it is the second top-tier race held in the UK after RideLondon’s expanded three-day race. The Women’s Tour promises a range of varied routes peaking at Black Mountain for what has been tipped as the toughest summit finish in the history of the Women’s Tour.

Leave a Reply

Your email address will not be published.